Looking after your data is crucial to maintaining a healthy relationship with your users. For example, bombarding them on a daily basis is likely to alienate them, lead to an increase in unsubscribes and produce more complaints all potentially damaging your reputation in the long run. One example where this may be tricky to manage […]

Target your sign up messaging for a high quality email list Great sales and marketing programs deserve a great audience both in size and quality, so it is understandable that that lists and data quality are in the top three of priorities for marketers this year. If we want to increase our email list growth, […]

Sketch by Bohemian Coding has been gaining popularity steadily since its release and is now on its third iteration. Many very large and well know companies such as facebook, Google, Dropbox and Twitter all have designers which use Sketch now. Sketch is a great graphics app for a number of key reasons. Firstly it is […]

Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the […]

Let’s get serious with auto responders! Auto responders tend to get set up almost as an after thought. We’ve planned our email broadcasting strategy for bulk sends but about those pesky auto responders? What should we send there? They also tend to get set up and often are left unchanged. We recently discovered a self-service […]

We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which, a research piece, is below. Please make sure you […]