Essential Email Marketing tips for Christmas

At Christmas time email marketing retailers really need to make hay while the sun shines. However, sometimes we are so busy doing our day to day job that we don’t stop to think about the specific requirements or the bountiful opportunities Christmas offers us. What we do know is if we get it right it is a great year at the tills and if we don’t well… Download the full infographic

Counting domains the easy way

If you ever want to know the breakdown of domains for a list of emails without the rigmarole of having to import them into a database first, then here is a simple but handy JavaScript tool to do just that (which means you don’t need any special software to use it – any web browser should do the trick). Step 1: Create your input form First create your form which will have a textarea to input the list of emails, an input for the number of domains you want to output, a run button and a reset button. <form name=”form1″> <table> <tr> <td><h3>Input Emails:</h3> <fieldset> <textarea rows=”30″ cols=”40″ name = “TextAreaInput”></textarea> </fieldset>   <fieldset> <strong>No. Domains to Count:</strong> <input type…

How to recover from an email disaster

Anyone who has ever had to send an email marketing campaign will know “The Fear” – the sense of dread you get when you personally are about to hit the go button on an email that is going to be received by potentially thousands and thousands of people. This fear also never leaves you. I have been sending email for 11 years now and I’m still very nervous when I send out emails. I always say, “there is ALWAYS time for another preview!”. Sometimes even to clients. I often test and retest to myself just to make sure I have got every last mistake fixed before the final send. But mistakes do happen to everyone at some point. It’s how…

How to improve the preheader text in your email campaigns

Preheader text is a small but vital part of every email marketing campaign. If written correctly in conjunction with a concise, benefit focused subject line the two can create a powerful 1-2 combo to greatly increase open rates for your email campaigns. Open rates are arguably one of the most important statistics for email campaigns because without any opens you’re not going to get any clicks. In most email clients within the list of received emails you will see three pieces of information. The From name, the subject line and the second line is the Preheader text. The Subject line is usually darker or slightly larger in size, however most clients allow more space for Preheader text so ideally it…

You can’t send an email campaign without…

Sending emails for businesses can be super stressful. The Sale is about to start, an urgent announcement needs to reach customers, the business needs to match a competitor’s offer. The reasons why it can be difficult are nearly endless, but, and this is a big ‘but!’ – no email campaign can be sent by an email service provider without a few key things. If this list is not met exactly, and every time, the email is just not going to go out. It is impossible. The bare minimum needed to send an email campaign HTML email Text version of the email The links for the email The subject line Sending instructions Preview list The email database Now that’s the absolute…

Use concise email design to improve campaign results

To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes to create them. Keep things simple People can easily be paralysed by choice. It’s easy to be quickly overwhelmed with possible options. The process of incrementally introducing information or options has been something the web has done well for decades now. You don’t need to show every colour shoe in your email. Sell some shoes first, get the person to visit your store and only then should concise email design slowly, incrementally offer…

Top 5 Tips for Script Writing

Due to the nature of my job a lot of script writing (SQL in my case) is done on the fly and is often written in an ad hoc fashion. This is fine for my personal use (that is until I look back an indeterminate time later and have to decipher my own work whilst trying to remember my reasoning) but if a bus that has my name on it were ever to strike me down my successors would undoubtedly struggle with some of my scripts. So, here are my top 5 tips on how to check and maintain the integrity of scripts and to make them accessible for other people to read, run and adapt if necessary.   1.…

The Email Marketing Basics

Setting up an email can be daunting for first time email marketeers and there are many things even am experienced marketeer can forget. In this infographic I try to cover some of the most important points of setting up an email campaign. Email campaign creation can take some time for people new to email marketing and there are many things you might need to remember as you create an email campaign. When first planning a campaign it is important to question your motive for sending a campaign and thinking about who is going to be receiving it. When designing an email it’s important to make it visually appealing and easy to understand. If someone else is going to code or…

Help your email designer help you

A good design has high conversion rates and is easy to use. It meets business goals while it is pleasing for people who receive it. Creating content that can facilitate a good design can be difficult though. Here is a list of marketing tips that will allow you to create great content that will make it easy to design for, but more importantly get you those conversions. Here is a great article that details how a company improved conversions by matching email strategy with mobile strategy and also how improved design and design practices like mobile optimisation improved their conversion rate. Offers aren’t everything Strong offers are obviously important but if that is all you’re saying users will get bored…

7 Tips for better Email follow ups

If at first you don’t succeed…Resend! Marketers have an edge when it comes to email vs. traditional channels: They know who did or didn’t open the first email, and they can act accordingly by sending more email. Sending more email? When everyone is fearful of over sending? Yes! Send more email! Although every marketer has to determine their own ideal email frequency in order to maximize email marketing ROI without causing a rash of spam complaints or unsubscribes, there is a kind of email that can be done on a case-by-case basis regardless of ideal frequency: the resend. Resending emails to subscribers who didn’t open the first email is a tactic that can increase open rates and click-through rates and…