Once you have started to send email marketing to your customers it’s important to listen to any feedback you get from your subscribers. You should also keep tailoring your emails based on how they perform. One easy way to do this is use a click map. This is a graphic representation of where in your […]

There’s a fine line between connecting with your users based upon their email/website activity and inadvertently stalking them. The number one rule when trying to deliver relevant content to your users is “do not come across as Big Brother in an Orwellian dystopia” – people just don’t seem to like having their privacy invaded for […]

Emails don’t need to be static. Modern email applications support a variety of animation techniques and you may be surprised at how flexible the options are. Animation in web and email marketing certainly has its detractors and not without just cause. Plenty of gimmicky advertising banners and tacky in-your-face GIFs can be found online. These […]

A healthy balance of live text and images in email – it’s the general consensus in email design and development as well as being best practice. This healthy balance is seen as a must to help emails land in inboxes rather than the spam folder, and to ensure our emails reach the widest possible audience. […]

In this weeks blog I am going to look at working on spec. Particularly, why working on spec devalues you and the years you spent learning your particular talent. Why it devalues your existing client relationships and why it devalues any future relationship you might have with the new “client” you are working on spec […]

MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of their emails and the transition it has gone […]

Simon White is the Dogs Trust’s Digital Marketing Officer. He is also the guy responsible for creating awesomeness in the email space for a good few years now and generally comes up with some of the best design concepts we’ve seen. When Simon agreed to write this blog for us we were pretty pleased, we […]