Author: Mel Jewell

Mel Jewell graduated from Surrey University with a degree in Computing and IT and has a long history in working with and building databases. Mel specialises in all things data as well as analytics and marketing technology. She runs our data team and works with our clients on implementing email automation and data strategies.



5 ways we can solve your development headaches

Successful email marketing is more than just sending pretty emails, but to enhance it, extra resources are required. The cost, time and effort, particularly for small businesses, may be off-putting and prevent maximum potential being reached. However, at display block we have the experience and infrastructure already in place for all kinds of development projects. Here are the top 5 ways we can help you improve a multitude of development intensive email marketing elements, with very little input required from your end. Development Project 1. Create your own subscriber list and/or send automated emails Building up your own subscriber list is a must for your email marketing strategy. Capturing users that really want to receive your emails should be the…

Get back to the top of the pile

Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip down to the bottom of the pile under a deluge of emails if yours isn’t spotted right away, but there is no reason to leave it there. Why not have a second bite of the cherry and simply resend to anyone that hasn’t opened the email? As the old adage goes, if at first you don’t succeed… Aren’t I just doubling the work? With so many email platforms geared towards automation these days, it should actually require very little work on your end to set up a resend. A duplicate of your template with a shiny new subject line and…

A fresh way to be relevant for your customers

There’s a fine line between connecting with your users based upon their email/website activity and inadvertently stalking them. The number one rule when trying to deliver relevant content to your users is “do not come across as Big Brother in an Orwellian dystopia” – people just don’t seem to like having their privacy invaded for some reason. Here are some suggestions of how, through teaming up with a company like Fresh Relevance, you can provide your users with useful and relevant content, specifically looking at email communications, in a way that should ingratiate them to you rather than get their hackles up. Getting Started with Fresh Relevance The great thing with Fresh Relevance is there is very little development required…

Prefer your customers stay? Try a preference centre.

Preference Centres If GDPR is any indication, we live in a time in email marketing where consumers want to feel more in control, and what better way than to tailor-make what information you send them per their specifications. This is where preference centres are ideal – rather than simply opting out from all communications, you can let them hand pick what they want, to both eliminate the feeling of receiving unwanted emails and hopefully inspire greater loyalty with your brand. To give you some idea of the benefits, these are the results from two of our different preference centres: Client Total Preferences Selected Total Unsubscribed Preferences (%) A 43,787 364,073 10.74 B 20,258 299,740 6.33 As you can see, you…

Expanding our development horizons

As with most emailing platforms today, automation has become a crucial element for timely, smarter marketing capabilities. Our platform has its own powerful automation suite in the form of workflows which can allow you to do all manner of clever things with your marketing from sending a series of triggered emails based upon user behaviour to notifying yourself when an event happens, e.g. someone clicks on an important link. This is all good and well, but what if you have development requirements to connect to all this using another application? Well, thankfully our system is now set up on the rather handy Zapier (which if you are unfamiliar with is basically an online suite of third party apps, e.g. Salesforce,…

Dynamic coding for smarter and more efficient templates

Dynamic code in templates can save a lot of time for a lot of different scenarios. Not only will you not have to go through your data with a fine toothcomb to fix things to fit your template requirements, you may also only have to make one template rather than multiple ones, saving significantly on development time and resources. Here are just some of the solutions our platform can offer to really help save time and effort when it comes to perfecting your templates: Personalisation using titles, first names and last names One very common issue you may find, is you want to use personalisation in your email, be it a salutation or in the subject line, but you have…

Easily track the rise and fall of your top customers

Ever wonder who the movers and shakers of your database are? Finding out who your top customers are and then showing them your gratitude can help build longer lasting and more prosperous relationships with them. Equally, rooting out those that have become less interested over time is another avenue to explore to find ways to bring them back into the fold. To illustrate the point, we developed the “Top Customers Chart” (updated on a monthly basis) which would highlight the risers and fallers in your database and from which you can easily pick out the customers that need special consideration as your follow their journeys over the months. Top 100 Customers of All Time To get started we need to…

Trend analysis for insights into your email marketing

Analysing all your data, whilst massively rewarding with the insights you gain, can be a painful exercise and may leave you feeling like you’re drowning. Spotting trends is a great way to see what is going on with your email marketing – are your opens, clicks and conversions rising / falling, how is your deliverability, which are your best performing campaigns? This can end up being a huge task with potentially gigabytes of data to trawl through, and with platform limitations restricting how far back you can go, your insight may be limited to platform specific timeframes. Since we love to go the extra mile, we developed our own system agnostic reporting suite (hosted online) which pulls data month by…

Make a marketing form in three easy steps

HTML forms are a great way to collect information online and then store it in a database for future use. For the technically minded you can set a form up on a website / webpage and then, through some server-side scripting, e.g. PHP, save the captured information in a database and do with it what you will. At the same time as storing the information you can also trigger events, such as sending a confirmation or welcome email. But what about those that may not have the technical or time resources for such a web development project? Well, our emailing platform has the perfect solution – an in-built Form tool that can implement either a sign-up form or an opt-out…

Profile your data for smarter marketing

We’re in an age where knowing as much as possible about your target audience is essential if you want to get the most out of your direct marketing as possible. Personalising your email marketing will likely increase opens, click-throughs, sales and revenue. This is where making a profile database can come in handy – collecting as much information about each of your users as possible to assist in sending relevant content at the best times. So, what are the nooks and crannies you can delve in to procure this valuable insight into your data? Profile: Sign-up One easy area where you can gather useful information is during the sign-up process for such things as creating a customer account. Here, without…