User experience in email design

Email is a fantastic graphical way of communicating with others, however so often in email design the primary function of an email is forgotten. Sure, some emails are just to pass on information, but nearly every single other email is about selling. It is currently impossible to complete a purchase with just an email but this is no bad thing, it streamlines the email’s function. The email exists solely to drive traffic to a web page. The email exists solely to drive traffic to a web page. This key idea is so often lost in email design – often it is closely tied to reproducing a similar or lesser version of a website instead. I think this is a terrible…

Does marketing to third party email data work?

The answer is it very much depends on how you do it. Often seen as the dark side of email marketing, sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why – my inbox is already a busy place and I can do without even more emails I didn’t ask for thank you very much. As with your email marketing efforts to your first party lists, there are a host of things to get as right and as tight as possible. Data is king Long term success needs good data. Third party lists should be collected fairly and with transparency. People need to understand what to…

Pop-up and alert bar forms made easy

We all know how time consuming and expensive development projects can become, especially if you need to outsource to third parties. Here, at display block, we are always looking for ways to make basic development work as simple as a few clicks here, a few settings there, and away you go. One new such tool we are now able to offer is the ability to add pop-ups and alert bars to your website with nothing to suggest it’s coming from an external source. These pop-ups are controlled entirely within the platform, set up in an intuitive code builder environment and require no coding skill. Here are the basic steps in setting up, for example, a newsletter sign-up pop-up (try saying…

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Is your phone listening to you?

“I swear my phone is listening to me!” Whom amongst us hasn’t had that conversation with friends? “I just had a conversation with Homer about holidaying in the Maldives and up pops adverts for holidays in the Maldives on my Facebook”. Or “I was talking to Marge about trellis for my garden and the next thing I know Facebook is advertising trellises”. Well, Apple are about to change all that. At their WWDC 2021 conference yesterday (Worldwide Developers Conference), they announced changes to privacy. Which they hope will prevent such tracking and unsolicited targeted ads. How will this impact email? Where these changes may impact us as email marketers is in relation to the new Mail Privacy Protection function in…

Email Marketing Trends for 2021

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they want to be spending their valuable time on. Companies must therefore play close attention to their customers, analyse their email behaviour and observe their natural buying behaviour for which they can then use email to generate conversions.  The increase in internet traffic over the past year saw a significant increase in email open rates but a fall in click-through rates due to the sensitivity of…

Email Coding 101

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks and everyone had a day one someday. Being able to read, write and understand HTML is a fantastic first step into understanding the internet and is a valuable life skill even outside of the email marketing environment. In this post I will guide you through the first simple steps of hand-coding your first email. Before we even get started it is worth pointing out that email code is quite different from ‘modern’ HTML you might find on the web, and without…

Email Marketing Strategy Blog

Planning and implementing your email marketing strategy…part 2

Following on from last week’s blog I am taking a look at how you go about implementing some of the ideas mentioned and try and flesh out the opportunities afforded by the medium of email marketing. List Growth How do you go about growing your list? You can do this in many different ways, each one having their own level of effectiveness. The standard tools available are: Newsletter Sign Ups: Have a clear and obvious way of letting people sign up for emails, hiding your newsletter sign up at the bottom of the contact page is almost apologetic. You’ve paid for the eyeballs, now try and capture them. Place the sign up somewhere obvious. Also, look at using downstream popups…

Planning and implementing your email marketing strategy

Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible the prospect of drawing up an email marketing strategy, budget, resource and timelines is daunting. I like to start from the other end, not what is possible but what does the business need. It sounds simple and the oft flippant response is more sales but that doesn’t always hold true. So start with a blank canvas and decide your business’s short, medium and long term goals, they may all turn out to be the same – sales,…

super charge your data

Maximising your data to its full potential

So, you’ve built up a substantial mailing list from newsletter signups or customers, and you regularly send out your emails to them. Job done? Not even close. The next step is to evaluate if you are maximising the full potential of your database, and if not, consider factoring this into your future email marketing strategies. Ensure your database is clean There are a few things to consider in ensuring your data is clean, and you’ll want to whip your database into shape before setting your sights on any further marketing escapades. One place to start is that people can make mistakes when manually entering email addresses, so you can run a process on the data to clean up any typos.…

The end of the Privacy Shield and what it means for your data and email marketing

Anyone sending data to the USA or working with a technology partner whose servers are located in the USA needs to review the impact of the latest judgement by the European Court of Justice (ECJ). As of July 16th, data flows between the EU and USA are no longer legal. Why is this? US surveillance laws don’t prevent US security organisations from surveilling companies’ data even if they were members of the Privacy Shield agreement. Neither is there is an effective way for EU citizens to file a complaint about this in the USA. The damning conclusion of the ECJ ruling states; “The requirements of US national security, public interest and law enforcement have primacy, thus condoning interference with the…