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There are two broad categories that are used to classify the many causes of email bounces. These are hard-bounced emails for unrecoverable failures and soft-bounced emails for sporadic, transient, or reputational problems. Creating and maintaining your sender reputation won’t happen overnight, just as it won’t happen when you expand your list. The effectiveness of your […]
Is ChatGPT for email marketing subject lines the Messiah or a fraud? So with Intuit Mailchimp running nationwide radio advertising announcing its new subject line analytics tool, for the record we built something very similar back in 2018 and you can read about it here. Subject line optimisation and the role ChatGPT could have in […]
What do you do if you need to send a document to a bulk mailing list (let’s say 5,000 for argument’s sake) that is unique to each person? For example, confirmation of a booking, a pre-populated form to be sent back, a quote, an invoice, a printable document…the list goes on. You can’t jolly well […]
Communication. That’s what email is all about. The same is true whether you’re using it to apply for a job, or to seek help from customer services… or to market your product to thousands of customers. Marketing emails typically go to lots of different people using lots of different devices. Your objective is to convey […]
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