We want to share what we learn—opinions, announcements, views, and advice from the individuals at display block.
Is ChatGPT for email marketing subject lines the Messiah or a fraud? So with Intuit Mailchimp running nationwide radio advertising announcing its new subject line analytics tool, for the record we built something very similar back in 2018 and you can read about it here. Subject line optimisation and the role ChatGPT could have in […]
What do you do if you need to send a document to a bulk mailing list (let’s say 5,000 for argument’s sake) that is unique to each person? For example, confirmation of a booking, a pre-populated form to be sent back, a quote, an invoice, a printable document…the list goes on. You can’t jolly well […]
Communication. That’s what email is all about. The same is true whether you’re using it to apply for a job, or to seek help from customer services… or to market your product to thousands of customers. Marketing emails typically go to lots of different people using lots of different devices. Your objective is to convey […]
Does MPP solve a problem that didn’t exist… or worse? Apple’s Mail Privacy Protection (MPP) sounds like a good thing, yes? I mean who wouldn’t want to protect their email privacy? Over 89% of Apple iPhone users are on iOS 15 or above and according to Campaign Monitor over 97% have adopted MPP. You’d have […]
Subject Line Analysis Tool In some ways, a subject line can be the most important part of your email. If you don’t entice people to open your email, then they won’t click through to your website, which is pretty much the point of an email marketing campaign! It can sometimes be tricky though to come […]
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