Email is a fantastic graphical way of communicating with others, however so often in email design the primary function of an email is forgotten. Sure, some emails are just to pass on information, but nearly every single other email is about selling. It is currently impossible to complete a purchase with just an email but […]

We all know how time consuming and expensive development projects can become, especially if you need to outsource to third parties. Here, at display block, we are always looking for ways to make basic development work as simple as a few clicks here, a few settings there, and away you go. One new such tool […]

Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look and feel for most brands. The ability to use custom fonts right within […]

Well, it only took 2 years, at this time in 2014 I wrote that 2014 was going to be the year when mobile responsive email just became email, became the common place, was what all the hip kids were doing. That finally happened in 2016, so the market was a little behind the curve but, […]

Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective than Facebook or Twitter. This […]

Messaging channels, both niche and mainstream will come and go and social networks, whilst making improvements with targeted advertising, are places most of us go to interact with friends. Email, on the other hand, is where our attention is more focused and a significant portion of our online time is spent – it’s still the […]

A good design has high conversion rates and is easy to use. It meets business goals while it is pleasing for people who receive it. Creating content that can facilitate a good design can be difficult though. Here is a list of marketing tips that will allow you to create great content that will make […]

Sketch by Bohemian Coding has been gaining popularity steadily since its release and is now on its third iteration. Many very large and well know companies such as facebook, Google, Dropbox and Twitter all have designers which use Sketch now. Sketch is a great graphics app for a number of key reasons. Firstly it is […]

Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the […]

With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in […]