Email is a fantastic graphical way of communicating with others. But so often in email design the primary function of an email is forgotten. It may be time for a fresh look at user experience in email. Sure, some emails are just to pass on information, but nearly every single other email is about selling. […]

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they […]

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks. Everyone had a day one someday. Being able to read, write and understand HTML is a […]

Have you ever opened a marketing email and not immediately recognised what company it’s from, or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault – they test their emails on desktops but don’t realise their emails don’t render […]

“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form […]

Once you have started to send email marketing to your customers it’s important to listen to any feedback you get from your subscribers. You should also keep tailoring your emails based on how they perform. One easy way to do this is use a click map. This is a graphic representation of where in your […]

Starting out with email marketing for small businesses can seem like an impossible task. You have to make time to create content, you need to update your list of subscribing customers and many other tasks. All these tasks take time out of your work day. Marketing with email can also seem like a legal minefield […]

Make better use of a Preference Centre Building more complete customer profiles not only helps your business but allows you to send emails to your customers relevant to their needs. By continually adding to each customer’s profile you not only learn about them but you’re better able satisfy their wants. One of the best ways […]

Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look and feel for most brands. The ability to use custom fonts right within […]