The Great Gmail Purge: You may be aware that Gmail are about to do something radical, crazy you might say, out there, and it’s going to have an impact on you and your data and initially it’s going to smart a little. However, when you get over the superficial grazes you’ll realise it’s a good […]

Is ChatGPT for email marketing subject lines the Messiah or a fraud? So with Intuit Mailchimp running nationwide radio advertising announcing its new subject line analytics tool, for the record we built something very similar back in 2018 and you can read about it here. Subject line optimisation and the role ChatGPT could have in […]

Does MPP solve a problem that didn’t exist… or worse? Apple’s Mail Privacy Protection (MPP) sounds like a good thing, yes? I mean who wouldn’t want to protect their email privacy? Over 89% of Apple iPhone users are on iOS 15 or above and according to Campaign Monitor over 97% have adopted MPP. You’d have […]

“I swear my phone is listening to me!” Who amongst us hasn’t had that conversation with friends? “I just had a conversation with Homer about holidaying in the Maldives. Up pops an advert for holidays in the Maldives on my Facebook”. Or “I was talking to Marge about a trellis for my garden. The next […]

Following on from last week’s email marketing strategy blog, I am taking a look at how you go about implementing some of the ideas mentioned. It’s time to flesh out the opportunities afforded by the medium of email marketing. List Growth How do you go about growing your list? You can do this in many […]

Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible the prospect of drawing up an email marketing strategy, budget, resource and […]

Why is it more expensive to do something in house? Just recently our sales team have come across a number of potential small business accounts which have said; We manage email marketing ourselves… It’s become a part of my role and I fit it in when I can… We’re too small to outsource… We use […]

Have I got your attention? I’m going to say something else controversial, GDPR is not about email marketing! GDPR doesn’t cover email and the ICO doesn’t care how many times you email your data, once in the morning and once in the afternoon, once a day, once a week or once in a blue moon. […]

Well, it only took 2 years, at this time in 2014 I wrote that 2014 was going to be the year when mobile responsive email just became email, became the common place, was what all the hip kids were doing. That finally happened in 2016, so the market was a little behind the curve but, […]