Creating a sense of urgency can be extremely powerful in email marketing, and marketing in general. Urgent situations cause us to suspend deliberate thought and act on rash, snap impulse decisions. Urgency causes people to act quickly. Many times what is stopping a subscriber from converting on a landing page or email is people thinking too hard, not responding to our calls-to-action or simply waiting too long to act. Raising the urgency level in our emails cuts into this to create a significant improvement to conversion rates. In this post I’ll go through some of the methods you can use to create urgency and some examples of how companies are already doing it in their emails. Using a countdown timer…
