Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible the prospect of drawing up an email marketing strategy, budget, resource and […]

Anyone sending data to the USA or working with a technology partner whose servers are located in the USA needs to review the impact of the latest judgement by the European Court of Justice (ECJ). As of July 16th, data flows between the EU and USA are no longer legal. Why is this? US surveillance […]

Creating a sense of urgency can be extremely powerful in email marketing, and marketing in general. Urgent situations cause us to suspend deliberate thought and act on rash, snap impulse decisions. Urgency causes people to act quickly. Many times what is stopping a subscriber from converting on a landing page or email is people thinking […]

Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in the inbox or junk […]