The end of the Privacy Shield and what it means for your data and email marketing

Posted by Tony Macpherson
July 22, 2020

Anyone sending data to the USA or working with a technology partner whose servers are located in the USA needs to review the impact of the latest judgement by the European Court of Justice (ECJ). As of July 16th, data flows between the EU and USA are no longer legal. Why is this? US surveillance laws don’t prevent US security organisations from surveilling companies’ data even if they were members of the Privacy Shield agreement. Neither is there is an effective way for EU citizens to file a complaint about this in the USA. The damning conclusion of the ECJ ruling states; “The requirements of US national security, public interest and law enforcement have primacy, thus condoning interference with the…

Email strategy – getting the basics in place

Posted by Tony Macpherson
August 5, 2015July 15, 2016

Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in the inbox or junk folder for some time now but engaging users should, of course, be a marketing fundamental. Email is the mainstay of online marketing – commercial tools for sending mass marketing emails have been available in the UK since 1999. Every year since has shown double digit growth in email marketing spend despite the decline in the cost of email volume. Why? Because people like emails. Well,…