Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched. It contains a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a […]

The answer is it very much depends on how you do it. It’s often seen as the dark side of email marketing. Sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why. My inbox is already a busy place and I […]

Anyone sending data to the USA or working with a technology partner whose servers are located in the USA needs to review the impact of the latest judgement by the European Court of Justice (ECJ). As of July 16th, data flows between the EU and USA are no longer legal. Why is this? US surveillance […]

We all have an email strategy, whether it be sending regular newsletters or sales offers or more sophisticated automation programs catering for a range of content, personalisation and triggers. The digital world is fast moving and always changing, so a regular review of how you’re using emails to communicate with your customers and subscribers can […]

Advances in technology continue at a relentless pace as does our use of – and reliance on – mobile devices. Everywhere you look, indoors and out, we’re buried in our small screens. We are the biggest captive audience ever but getting and keeping our attention is increasingly difficult. We are exposed to a huge array […]

Previously I looked at making emails more useful for your subscribers in order to improve engagement through relevance and targeting. But you can become even more useful through content marketing. Sending helpful, informative, or entertaining information can help retain customers and increase customer lifetime value, which helps your bottom line. B2B companies have been using […]

As email marketers, we all know it’s the channel that gives the best ROI and the emails which get the best open rates are ones sent after the transaction is complete. These include automated order confirmations and delivery notifications so it’s important to get right them right. Tinder culture In a world where retailers are […]

Keeping your customers engaged and your brand top of mind is one of the great challenges marketers face today. The fact our smartphones allow brands to keep in constant contact with us is also the reason it can be difficult to be heard above the noise of other messages. Add in the ease of channel […]

It’s fair to say that we are all used to receiving many marketing emails every day. None of us are sat there desperately waiting for marketing emails but we do care about some more than others – we open and read emails based on the sender, subject line, whether we have free time and our […]