Using what you know to drive £££’s @ Inbox Marketing

Inbox Marketing Conference, Strand Palace Hotel On Monday the 26th of September I will be talking at Inbox Marketing about using the data you know to automate your email marketing campaigns to drive customer loyalty and revenue. I will be taking email marketing right back to its source; the data, what you can learn from what you already have and how you can turn that information into revenue. Inbox Marketing have asked me to take one travel related client and look into customer purchase history and what you can learn from the information you already hold such as customer age vs population age, gender bias (in some industries there is still a very strong male>female bias) to determine where your…