Responsive email design patterns part 2: The exotic navigation

Posted by Jordie van Rijn
October 22, 2015November 4, 2015

Optimising or responsive email for mobile means more than making them mobile friendly. There is a range of possibilities to make your email win big on the small screen. One element that deserves extra attention in any superior mobile email is the navigation bar. In my previous article I went into the popular design patterns for responsive email navigation. Let’s see some more exotic examples, because you don’t want to be standard, do you?   Iconise This is pretty cool. Replacing certain navigational elements with icons allows you to free up space and be more visual. In the Swarovski email ‘gifts’ becomes a gift icon and the ‘shop finder’ a way sign. The rest of the navigation is shifted below the…

Responsive email 101, make it legible on a phone

Posted by Mike Parry
July 24, 2014April 24, 2015

I think we all agree that people look at their phones a lot, I think we all agree that they are looking at your emails on their phones, the numbers are compelling and all retailers are seeing in excess of 50% of their opens on devices, most b2b’ers are seeing 30% plus, the jury are in and the verdict is people are looking at your email on their device. The question then is not are they looking but what sort if experience is your brand giving them? Truth be told, with most marketers it is a less than perfect user experience. Low res images, text over images, text that isn’t “live”, email that is poorly designed for devices, a one…

Top 10 things to consider when building responsive emails

Posted by Josh Green
June 5, 2014November 10, 2015

Your users. Having a good understanding of who your subscribers are and knowing what types of devices they use is obviously the most important thing. You should not only understand who your users are but consider whether they have the latest devices or possibly only read emails on the desktop. Most email broadcasting platforms these days give a device breakdown. This is important but it is also worth remembering that most people use more than one device to check their emails. What are you trying to achieve? This is a question that relates to all email but is especially relevant when it comes to mobile email. Some marketing managers are too keen to hide vast swathes of the email, wrongly…