Author: Jordie van Rijn



Email follow-ups for webinars

Webinars can be a powerful way to generate leads for a product or service, build your brand and connect with your target audience. A good webinar involves a lot of work to prepare and promote and that work shouldn’t end there – it’s in the follow up where you begin to cement a webinar’s success. Webinars are a source of leads Presentations have always been used to generate hype and enthusiasm around a topic or convey a message. A webinar is often seen by your audience as an event or place to get useful content rather than an advertisement, which makes it more appealing. The strength of a webinar is not only in lead generation but its scalability and cost-effectiveness.…

7 Tips for better Email follow ups

If at first you don’t succeed…Resend! Marketers have an edge when it comes to email vs. traditional channels: They know who did or didn’t open the first email, and they can act accordingly by sending more email. Sending more email? When everyone is fearful of over sending? Yes! Send more email! Although every marketer has to determine their own ideal email frequency in order to maximize email marketing ROI without causing a rash of spam complaints or unsubscribes, there is a kind of email that can be done on a case-by-case basis regardless of ideal frequency: the resend. Resending emails to subscribers who didn’t open the first email is a tactic that can increase open rates and click-through rates and…

Increase loyalty using drip marketing campaigns

How Drip Marketing works over time Drip Campaigns are a tactical subset of Marketing Automation. They work to increase loyalty, turn prospects into customers and strengthen your brand and engagement. In contrary to an event triggered mail that can be just a single sense and respond message, drip campaigns always are series of emails deployed over a longer period of time. 

Because it is a series they are more powerful / interesting for reminding, education and guiding your recipients at their own pace. Drip marketing is also extremely variable and can be used for many different purposes. Below are three very different ways to put drip marketing to work, each with distinct intentions. 

1. Growing Trust and building complete customer…

List growth today

Target your sign up messaging for a high quality email list Great sales and marketing programs deserve a great audience both in size and quality, so it is understandable that that lists and data quality are in the top three of priorities for marketers this year. If we want to increase our email list growth, where do we look? I oftentimes refer to a running joke from the services industry. It goes something like this: Our services are : 1) Cheap, 2) Fast, and 3) high quality. Pick two. It holds a lot of truth, often those three options don’t line up together, luckily there are ways to growing your email list while retaining quality. Your strategy for promoting signups…

Research piece on what email marketers are focusing on

We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which, a research piece, is below. Please make sure you register at the bottom of our home page if you want to be informed when Jordie’s next piece is available. This is what Email Marketers will be focussing on There has never been a better time to start with building out your email marketing plan than right now. With that in mind it is interesting to gauge what marketers say are the top focal points…