Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible the prospect of drawing up an email marketing strategy, budget, resource and […]

It’s ready. Your beautifully designed, flawlessly coded email is one click away from being fired off to thousands of customers. There’s just one problem: everyone is about to receive the same message. No, the forename which has been shoehorned into the subject line doesn’t count. It’s spray-and-pray dressed up as one-to-one. Email marketing deserves to […]

Starting out with email marketing for small businesses can seem like an impossible task. You have to make time to create content, you need to update your list of subscribing customers and many other tasks. All these tasks take time out of your work day. Marketing with email can also seem like a legal minefield […]

Let’s get serious with auto responders! Auto responders tend to get set up almost as an after thought. We’ve planned our email broadcasting strategy for bulk sends but about those pesky auto responders? What should we send there? They also tend to get set up and often are left unchanged. We recently discovered a self-service […]

We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which, a research piece, is below. Please make sure you […]

Mobile optimised email is now nothing new but the excuse that mobile email is not right for all businesses is now a complete lie. All businesses across all sectors should be sending mobile optimised email. It is the industry standard now. Brands who fail to send out mobile optimised email risk losing subscribers and increasing […]

Welcome to the first in a series of what to test and why with email marketing. It’s said that timing is everything and, given the change in the way we access our emails and the online world generally, it’s now even more important to send the right message at the right time. I’ve read a […]

Here at display block we often receive the response, cool name, what do you do? We immediately know from that response whether we are talking to a geek or a marketer. Geeks get the name. If you look at the raw source code of any HTML email it’s likely to be littered with, display:block; and […]

Your users Having a good understanding of who your subscribers are and knowing what types of devices they use is obviously the most important thing. You should not only understand who your users are but consider whether they have the latest devices or possibly only read emails on the desktop. Most email broadcasting platforms these […]

What is a call-to-action? In email marketing a call-to-action (usually abbreviated as CTA) is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only […]