Let’s get serious with auto responders!

Let’s get serious with auto responders! Auto responders tend to get set up almost as an after thought. We’ve planned our email broadcasting strategy for bulk sends but about those pesky auto responders? What should we send there? They also tend to get set up and often are left unchanged. We recently discovered a self-service client who had sent over 3 million auto response messages over the last 2 years for a brand they had shut down! The auto responses were set up in the system, the data was there, the trigger criteria had been met in each instance and so the email had been sent, approximately a 1/4 of a million of them a month, all because the auto…

Research piece on what email marketers are focusing on

We are pleased to announce that email industry heavy weight Jordie Van Rijn from Email Monday among many other well respected email marketing events, blogs and websites like email vendor selection has agreed to write a series of blogs for display block. The first of which, a research piece, is below. Please make sure you register at the bottom of our home page if you want to be informed when Jordie’s next piece is available. This is what Email Marketers will be focussing on There has never been a better time to start with building out your email marketing plan than right now. With that in mind it is interesting to gauge what marketers say are the top focal points…

display block – What’s in a name?

Here at display block we often receive the response, cool name, what do you do? We immediately know from that response whether we are talking to a geek or a marketer. Geeks get the name. If you look at the raw source code of any HTML email it’s likely to be littered with, display:block; and you can see the colon, semicolon in our logo. We thought it pretty clever and likened it to an Easter egg, the gift that you unwrap and then when you get into it, holds another little surprise for you. However, in the interests of full disclosure, this is what’s in a name…

Calls-to-action. What are they and how can I use them effectively?

What is a call-to-action? In email marketing a call-to-action (usually abbreviated as CTA) is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts. Email newsletters should have some sort of call-to-action, a response you want readers to complete. But how do you encourage users to act? How do you create an effective call-to-action? Here are a few quick, essential tips for creating a quality CTA. Striking design For a reader to click on…