Here at display block we often receive the response, cool name, what do you do? We immediately know from that response whether we are talking to a geek or a marketer. Geeks get the name. If you look at the raw source code of any HTML email it’s likely to be littered with, display:block; and you can see the colon, semicolon in our logo.

We thought it pretty clever and likened it to an Easter egg, the gift that you unwrap and then when you get into it, holds another little surprise for you. However, in the interests of full disclosure, this is what’s in a name…