At Christmas time email marketing retailers really need to make hay while the sun shines. However, sometimes we are so busy doing our day to day job that we don’t stop to think about the specific requirements or the bountiful opportunities Christmas offers us. What we do know is if we get it right it […]

In our latest infographic Natalia looks at 8 simple ways to improve your email marketing. With email set to reach 4.9 billion users by 2017, it has greater reach than any social channel. Nat looks at some of the basics which will improve your email marketing if you follow these simple rules. Download the infographic

Graphic design is a visual language of communication and, like any language has its rules. Emails have become part of the graphic world so need to abide by these rules. UX (user experience) is also critical and respecting the principles of UX will improve the engagement of your audience. So welcome to our Email Conversion […]

Setting up an email can be daunting for first time email marketeers and there are many things even am experienced marketeer can forget. In this infographic I try to cover some of the most important points of setting up an email campaign. Email campaign creation can take some time for people new to email marketing […]

Mobile optimised email is now nothing new but the excuse that mobile email is not right for all businesses is now a complete lie. All businesses across all sectors should be sending mobile optimised email. It is the industry standard now. Brands who fail to send out mobile optimised email risk losing subscribers and increasing […]

With the enormous surge in online shoppers over the holiday period, now is the time to shift your email marketing into top gear. Over 115 million visits to retail websites are expected from 28th November (Black Friday) through 1st December (Cyber Monday), onwards. And because Christmas shoppers will rely heavily on their mobile devices this season, we want […]

Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functionalities and capabilities, and for many businesses this means they could easily start to see some of their customers walk away if their mobile […]