At Christmas time email marketing retailers really need to make hay while the sun shines. However, sometimes we are so busy doing our day to day job that we don’t stop to think about the specific requirements or the bountiful opportunities Christmas offers us. What we do know is if we get it right it is a great year at the tills and if we don’t well… Download the full infographic
In our latest infographic Natalia looks at 8 simple ways to improve your email marketing. With email set to reach 4.9 billion users by 2017, it has greater reach than any social channel. Nat looks at some of the basics which will improve your email marketing if you follow these simple rules. Download the infographic
Graphic design is a visual language of communication and, like any language has its rules. Emails have become part of the graphic world so need to abide by these rules. UX (user experience) is also critical and respecting the principles of UX will improve the engagement of your audience. So welcome to our Email Conversion and UX Correlation infographic, where we look at how design and UX can work seamlessly together.
Setting up an email can be daunting for first time email marketeers and there are many things even am experienced marketeer can forget. In this infographic I try to cover some of the most important points of setting up an email campaign. Email campaign creation can take some time for people new to email marketing and there are many things you might need to remember as you create an email campaign. When first planning a campaign it is important to question your motive for sending a campaign and thinking about who is going to be receiving it. When designing an email it’s important to make it visually appealing and easy to understand. If someone else is going to code or…
Mobile optimised email is now nothing new but the excuse that mobile email is not right for all businesses is now a complete lie. All businesses across all sectors should be sending mobile optimised email. It is the industry standard now. Brands who fail to send out mobile optimised email risk losing subscribers and increasing the chances that their marketing will be less and less effective. The stats don’t lie the time to mobile optimise email campaigns has long since past. It’s not a nice to have anymore but a necessity. Mobile opens across all industries show high numbers of opens on mobile devices many with mobile opens well over 50%.
With the enormous surge in online shoppers over the holiday period, now is the time to shift your email marketing into top gear. Over 115 million visits to retail websites are expected from 28th November (Black Friday) through 1st December (Cyber Monday), onwards. And because Christmas shoppers will rely heavily on their mobile devices this season, we want to make sure you’re not missing out on any of the sales! Here are our 12 stats and facts about email marketing during this Christmas period.
Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functionalities and capabilities, and for many businesses this means they could easily start to see some of their customers walk away if their mobile marketing is not up to scratch. Having a viable mobile strategy in place is essential to keeping customers coming back. We’ve put together a few figures to illustrate why mobile very much matters in email marketing.