Like it or not, using mobile devices has become second nature to us. The world is well and truly mobile. Consumers are behaving differently on smartphones and tablets, which offer different functionalities and capabilities, and for many businesses this means they could easily start to see some of their customers walk away if their mobile marketing is not up to scratch. Having a viable mobile strategy in place is essential to keeping customers coming back.
We’ve put together a few figures to illustrate why mobile very much matters in email marketing.