Welcome to the first in a series of what to test and why with email marketing. It’s said that timing is everything and, given the change in the way we access our emails and the online world generally, it’s now even more important to send the right message at the right time. I’ve read a […]

Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot more of our lives online and managing […]

Most of us are spending more time online than ever, mainly due to an increase in ownership of smartphones and tablets. And we’re always checking them – up to 150 times a day according to research – social networking, websites, shopping and, of course, email. Checking our email is the number one activity on our […]