There are two broad categories that are used to classify the many causes of email bounces. These are hard-bounced emails for unrecoverable failures and soft-bounced emails for sporadic, transient, or reputational problems. Creating and maintaining your sender reputation won’t happen overnight, just as it won’t happen when you expand your list. The effectiveness of your […]

In the second of this two part series on email reporting (the first can be found here) I am going to look at delivery reporting, what it means and how it affects your email campaigns. Delivery reporting – what is it and how can you use it to improve your list health (which ultimately improves […]

Spamtraps have been a part of email marketing for some time now and they’re not going away. Like a virus, if untreated, it can kill your email marketing in no time. So what are they? How do you get them? And what can be done about them? What are spamtraps? Spamtraps are email addresses which […]

Email delivery is a minefield. The rules are always changing. What’s right for Hotmail, doesn’t work for Gmail. You need SPF compliance, Sender ID, DKIM, Domain Keys and DMARC. Some people say it’s best to send from a shared IP pool, some that it’s best to have your own IP. The goal posts keep moving […]