There are two broad categories that are used to classify the many causes of email bounces. These are hard-bounced emails for unrecoverable failures and soft-bounced emails for sporadic, transient, or reputational problems. Creating and maintaining your sender reputation won’t happen overnight, just as it won’t happen when you expand your list. The effectiveness of your […]

Emails are an underestimated communication platform. In most situations, they could be even more efficient than phone calls and they are well adopted by businesses as a communication channel. There is no better way to attract new customers than through email marketing. Good emails should be concise and straight to the point. They should have […]