A fresh way to be relevant for your customers

There’s a fine line between connecting with your users based upon their email/website activity and inadvertently stalking them. The number one rule when trying to deliver relevant content to your users is “do not come across as Big Brother in an Orwellian dystopia” – people just don’t seem to like having their privacy invaded for some reason. Here are some suggestions of how, through teaming up with a company like Fresh Relevance, you can provide your users with useful and relevant content, specifically looking at email communications, in a way that should ingratiate them to you rather than get their hackles up. Getting Started with Fresh Relevance The great thing with Fresh Relevance is there is very little development required…

Cutting edge email design

I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email design”. Whilst researching emails for this event it struck me that one man’s junk can be another man’s treasure. The reason I say this is because it depends on your role or skill set as to what you see as cutting edge email design. I have selected three of the emails I used in the presentation to highlight some design techniques but also to show how important it is to know your audience and to design for them, not you. The first email we will look at is a Dogs Trust email designed to look great whether images…

A roundup of responsive email support in 3rd party email apps – Android edition

There are certainly strengths and limitations of default email clients on various mobile devices we use all the time, but what about the constantly growing list of 3rd party email clients available in the App Store or the Google Play marketplace? In the second in a series of blogs on the topic, I’ve run some tests on a selection of the more popular ones available in Google’s Play Store. If you missed the first blog that gave a round up of the iOS 3rd party email clients, you can read it here. Two templates were tested, each using non-standard Google fonts as well as a CSS3 trick (rotation) to see whether those technologies were supported. One template was responsive, with…

Technology For Marketing & Advertising Presentation

Recently I was fortunate enough to be asked to talk at the Technology for Marketing & Advertising show at Olympia (#TFMA014). I say fortunate when in fact I mean it in the same way you are fortunate to be chosen as a best man. It seems like a good idea, you get really involved in everything and then there is the trepidation around the speech itself. I spoke in the email theatre on both days under the title, “the opportunity cost of designing with crayons”.  A rather cryptic title for a presentation that in essence turned out to be about responsive design for mobile. To cut a long story short it could have been summed up as “the opportunity cost…