James reads his emails on the slick new iPhone. Sarah uses Gmail and loves her ageing Android too much to say goodbye. Bob’s at work, using Outlook on a desktop PC. We’re about to send all of them a message. And we know it’s going to look fantastic. Not just for these individuals but on […]

There’s a fine line between connecting with your users based upon their email/website activity and inadvertently stalking them. The number one rule when trying to deliver relevant content to your users is “do not come across as Big Brother in an Orwellian dystopia” – people just don’t seem to like having their privacy invaded for […]

Optimising or responsive email for mobile means more than making them mobile friendly. There is a range of possibilities to make your email win big on the small screen. One element that deserves extra attention in any superior mobile email is the navigation bar. In my previous article I went into the popular design patterns […]

I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email design”. Whilst researching emails for this event it struck me that one man’s junk can be another man’s treasure. The reason I say this is because it depends on your role or skill […]

We all know how important it is to make a good first impression – especially when we’ve spent time and effort to look good in front of those we want to attract! So how do you do that with emails? Building an email database is about more than building a data capture form on your […]

There are certainly strengths and limitations of default email clients on various mobile devices we use all the time, but what about the constantly growing list of 3rd party email clients available in the App Store or the Google Play marketplace? In the second in a series of blogs on the topic, I’ve run some […]

Your users Having a good understanding of who your subscribers are and knowing what types of devices they use is obviously the most important thing. You should not only understand who your users are but consider whether they have the latest devices or possibly only read emails on the desktop. Most email broadcasting platforms these […]

Mobile opens are on the rise, and there’s no indication of the trend slowing down. If you read your emails regularly using a smart phone or tablet, you probably know that it’s an experience that can swing from awesome to awful. While an email newsletter can look great in the inbox, when squeezed onto a […]

Recently I was fortunate enough to be asked to talk at the Technology for Marketing & Advertising show at Olympia (#TFMA014). I say fortunate when in fact I mean it in the same way you are fortunate to be chosen as a best man. It seems like a good idea, you get really involved in […]