As we all experience every day, emails, particularly those viewed on a ‘phone – which is most of them – get read or not based on two things: brand affinity and the engagement factor. And whilst many of us are loyal to the brands we like, most emails are only read and then acted upon […]

MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of their emails and the transition it has gone […]

Welcome to the latest instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the outdoor gear shop, REI. You can see the full email here. First Impressions My first impressions of this email were mixed. Overall, I liked the look and feel of […]

Welcome to the fifth instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the world famous Campbell Soup. You can see the full email here. First Impressions My first impressions of this email were very positive. I’m a big fan of the very […]

Welcome to the fourth instalment of my email analysis series! For this weeks review, I’ve picked out an email which landed in my inbox from UK retailer Truprint. You can see the full email here. First Impressions My first impressions of this email was that it was crazy! It breaks a lot of design “norms”, […]

Welcome to the third instalment of my email analysis series! For this weeks review, I’ve picked out an email which was suggested on Twitter by Chris Goldson for analysis; a Manchester City post-match email. You can see the full email here. First Impressions My first impressions of this email were a mixed bag. Although the […]

Welcome to the second instalment of my email analysis series! For this weeks review, I’ve picked out a Homebase email from my inbox. To view the full email click here. First Impressions My first impressions of this email were very good. I enjoy the Homebase colour scheme, the contrast of the orange and green works […]