TLS: is the Google mail padlock hurting your email marketing?

What is TLS and how is it going to affect my email marketing or why has Google put a big broken padlock next to my email? These are questions on many a marketers lips right now, well the second one is, the first one is only ever asked after the first one has been answered! Google have adopted TLS (Transport Layer Security) as their encryption software, so what is it? TLS is a cryptographic protocol designed to provide communication security over the internet. Got that? Great let’s move on! Seriously, TLS is designed to stop your email being read in transit and being hacked. The outgoing mail server, in our case a power MTA, encrypts your marketing email and sends…

How will the “Facebook law” or safe harbor effect your email campaigns

In order to look at how the European court of Justice’s ruling on Safe Harbor effects your email marketing I think it prudent to look back at the history behind Safe Harbor and the impact on it of the Patriot Act. In 1998, the European Commission’s Directive on Data Protection went into effect, one of it’s basic premises would prohibit the transfer of personal data to non-European Union countries that do not meet the European Union (EU) “adequacy” standard for privacy protection. The United States, while sharing the EU goal of protecting citizens personal data it takes a different approach to privacy from that of the EU. In order for US companies to bridge the gap between the two standards…

DDoS attacks. What are they and how can they hurt my email campaign?

I’m sure most of you will be familiar with DDoS (Distributed Denial of Service) attacks and might have even been affected by one, but if not, here’s a quick break down. A DDoS attack works by flooding a network / server / router with so much traffic that it can’t respond to regular requests, essentially clogging up the line and preventing it from functioning as expected. This type of scenario can happen when small sites are listed on high traffic sites like Slashdot or Reddit and then crumble under the weight of massively increased traffic, but more commonly it’s the result of a coordinated network of zombie computers, or a botnet, under the control of hackers or criminal organisations deliberately…