Working in email can sometimes seem like a thankless task sending out millions of emails to millions of people in the hope a small fraction of the receivers open them and then a small fraction of those openers actually click and buy something. Yes you can simplify email marketing down to something as basic as […]

Email testing is vital. Anyone who has worked in email for any length of time knows that sending an email with a mistake is not only embarrassing for you and the client but potentially a large financial risk. Terms and conditions might not be legally binding or worse, you might even lose the client. As […]

When we ask email marketing folks what testing they do when sending email campaigns, the list is usually pretty short. In fact, it’s often limited to subject lines and list segmentation. Whilst segmenting your list is probably the number one type of testing you should be doing, there are many other tests you can do […]