Email is a fantastic graphical way of communicating with others. But so often in email design the primary function of an email is forgotten. It may be time for a fresh look at user experience in email. Sure, some emails are just to pass on information, but nearly every single other email is about selling. […]

The answer is it very much depends on how you do it. It’s often seen as the dark side of email marketing. Sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why. My inbox is already a busy place and I […]

We all know how time consuming and expensive development projects can become, especially if you need to outsource to third parties. Here, at display block, we are always looking for ways to make basic development work as simple as possible. A few clicks here, a few settings there, and away you go. One new such […]

“I swear my phone is listening to me!” Who amongst us hasn’t had that conversation with friends? “I just had a conversation with Homer about holidaying in the Maldives. Up pops an advert for holidays in the Maldives on my Facebook”. Or “I was talking to Marge about a trellis for my garden. The next […]

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they […]

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks. Everyone had a day one someday. Being able to read, write and understand HTML is a […]