Expanding our development horizons

As with most emailing platforms today, automation has become a crucial element for timely, smarter marketing capabilities. Our platform has its own powerful automation suite in the form of workflows which can allow you to do all manner of clever things with your marketing from sending a series of triggered emails based upon user behaviour to notifying yourself when an event happens, e.g. someone clicks on an important link. This is all good and well, but what if you have development requirements to connect to all this using another application? Well, thankfully our system is now set up on the rather handy Zapier (which if you are unfamiliar with is basically an online suite of third party apps, e.g. Salesforce,…

Dynamic coding for smarter and more efficient templates

Dynamic code in templates can save a lot of time for a lot of different scenarios. Not only will you not have to go through your data with a fine toothcomb to fix things to fit your template requirements, you may also only have to make one template rather than multiple ones, saving significantly on development time and resources. Here are just some of the solutions our platform can offer to really help save time and effort when it comes to perfecting your templates: Personalisation using titles, first names and last names One very common issue you may find, is you want to use personalisation in your email, be it a salutation or in the subject line, but you have…

Making emails more useful part 2 – content marketing

Previously I looked at making emails more useful for your subscribers in order to improve engagement through relevance and targeting. But you can become even more useful through content marketing. Sending helpful, informative, or entertaining information can help retain customers and increase customer lifetime value, which helps your bottom line. B2B companies have been using content marketing in emails for a while, this blog is an example as a summary will end up in our email newsletter. B2C emails have some catching up to do and should look to move away from the common layout of blocks of products available to buy. Paradoxically, despite a plethora of tracking tools and modelling algorithms, customer lifetime value is increasingly difficult to nail…

Predictions for 2017 email marketing

Well, it only took 2 years, at this time in 2014 I wrote that 2014 was going to be the year when mobile responsive email just became email, became the common place, was what all the hip kids were doing. That finally happened in 2016, so the market was a little behind the curve but, boy, did email marketing catch up quickly! Responsive and Spongey coded emails abound, as do gif animation emails. Open the door and when you marketers come through it you do it with vision and a vengeance. So what will 2017 bring us? is it finally the year of video in email? Is it the year when automation crosses the chasm and is no longer the…

Easily track the rise and fall of your top customers

Ever wonder who the movers and shakers of your database are? Finding out who your top customers are and then showing them your gratitude can help build longer lasting and more prosperous relationships with them. Equally, rooting out those that have become less interested over time is another avenue to explore to find ways to bring them back into the fold. To illustrate the point, we developed the “Top Customers Chart” (updated on a monthly basis) which would highlight the risers and fallers in your database and from which you can easily pick out the customers that need special consideration as your follow their journeys over the months. Top 100 Customers of All Time To get started we need to…

Essential Email Marketing tips for Christmas

At Christmas time email marketing retailers really need to make hay while the sun shines. However, sometimes we are so busy doing our day to day job that we don’t stop to think about the specific requirements or the bountiful opportunities Christmas offers us. What we do know is if we get it right it is a great year at the tills and if we don’t well… Download the full infographic

It’s a right treat!

Our CEO, Mike Parry, is always saying, “EVERYTHING starts with the data, the creative, the content, the timing, the delivery is all secondary, you’re email is only going to be successful if you have great data.” So, in this Halloween infographic we look at the statistics around decaying data and how you can improve your data quality.  

Trend analysis for insights into your email marketing

Analysing all your data, whilst massively rewarding with the insights you gain, can be a painful exercise and may leave you feeling like you’re drowning. Spotting trends is a great way to see what is going on with your email marketing – are your opens, clicks and conversions rising / falling, how is your deliverability, which are your best performing campaigns? This can end up being a huge task with potentially gigabytes of data to trawl through, and with platform limitations restricting how far back you can go, your insight may be limited to platform specific timeframes. Since we love to go the extra mile, we developed our own system agnostic reporting suite (hosted online) which pulls data month by…