Emails are an underestimated communication platform. In most situations, they could be even more efficient than phone calls and they are well adopted by businesses as a communication channel. There is no better way to attract new customers than through email marketing. Good emails should be concise and straight to the point. They should have […]

As a fresh media graduate looking to make a start in my career, I did not expect to join the email development industry. I was familiar with web development, but had little knowledge of how an email developer works. Joining this new and unfamiliar industry was a challenge, there was a lot of information to […]

Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched. It contains a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a […]

People like stats. People like numbers. How many points have you earned? What was your total number of steps walked last week? Was your screentime up or down? Personalised, bite-sized snippets of information are well-suited to the transient nature of email. Rambling walls of text (like this article) are not. But you know what’s even […]

Email is a fantastic graphical way of communicating with others. But so often in email design the primary function of an email is forgotten. It may be time for a fresh look at user experience in email. Sure, some emails are just to pass on information, but nearly every single other email is about selling. […]

The answer is it very much depends on how you do it. It’s often seen as the dark side of email marketing. Sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why. My inbox is already a busy place and I […]