Subject Line Analysis Tool In some ways, a subject line can be the most important part of your email. If you don’t entice people to open your email, then they won’t click through to your website, which is pretty much the point of an email marketing campaign! It can sometimes be tricky though to come […]

Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies and a shifting landscape of […]

Emails are an underestimated communication platform. In most situations, they could be even more efficient than phone calls and they are well adopted by businesses as a communication channel. There is no better way to attract new customers than through email marketing. Good emails should be concise and straight to the point. They should have […]

As a fresh media graduate looking to make a start in my career, I did not expect to join the email development industry. I was familiar with web development, but had little knowledge of how an email developer works. Joining this new and unfamiliar industry was a challenge, there was a lot of information to […]

Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched. It contains a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a […]

People like stats. People like numbers. How many points have you earned? What was your total number of steps walked last week? Was your screentime up or down? Personalised, bite-sized snippets of information are well-suited to the transient nature of email. Rambling walls of text (like this article) are not. But you know what’s even […]