Predictions for 2017 email marketing

Well, it only took 2 years, at this time in 2014 I wrote that 2014 was going to be the year when mobile responsive email just became email, became the common place, was what all the hip kids were doing. That finally happened in 2016, so the market was a little behind the curve but, boy, did email marketing catch up quickly! Responsive and Spongey coded emails abound, as do gif animation emails. Open the door and when you marketers come through it you do it with vision and a vengeance. So what will 2017 bring us? is it finally the year of video in email? Is it the year when automation crosses the chasm and is no longer the…

8 ways to improve your email marketing

In our latest infographic Natalia looks at 8 simple ways to improve your email marketing. With email set to reach 4.9 billion users by 2017, it has greater reach than any social channel. Nat looks at some of the basics which will improve your email marketing if you follow these simple rules. Download the infographic

How Purple Parking went from good email marketing to great email marketing

Purple Parking, the UK’s best airport parking service, used to do pretty good email marketing. They segmented their data; they sent appropriate, targeted messages with on brand crisp creatives; their emails got opened; they got clicked, and parking got booked. All in all it was a pretty effective programme and they sell parking services so that was that, what else could they do to improve things, they had everything seemingly covered. In essence, they did good email marketing but not great email marketing. Well, the Purple Parking management team had different ideas, they wanted more, so in conjunction with Spike Marketing and display block they came up with a great email marketing programme. Not excellent, just great. Excellent is still…

How to recover from an email disaster

Anyone who has ever had to send an email marketing campaign will know “The Fear” – the sense of dread you get when you personally are about to hit the go button on an email that is going to be received by potentially thousands and thousands of people. This fear also never leaves you. I have been sending email for 11 years now and I’m still very nervous when I send out emails. I always say, “there is ALWAYS time for another preview!”. Sometimes even to clients. I often test and retest to myself just to make sure I have got every last mistake fixed before the final send. But mistakes do happen to everyone at some point. It’s how…

Here comes the sun

It’s fair to say that we are all used to receiving many marketing emails every day. None of us are sat there desperately waiting for marketing emails but we do care about some more than others – we open and read emails based on the sender, subject line, whether we have free time and our mood in general. On the marketing side of the fence, we’re looking for any angle that will inspire more user interaction with our emails – targeted content, irresistible offers, inspired design… Something else to consider is seasonality but it needs to be thought through, be relevant to your products or brand and stand out from what can often be a deluge of similar emails, many…

Email follow-ups for webinars

Webinars can be a powerful way to generate leads for a product or service, build your brand and connect with your target audience. A good webinar involves a lot of work to prepare and promote and that work shouldn’t end there – it’s in the follow up where you begin to cement a webinar’s success. Webinars are a source of leads Presentations have always been used to generate hype and enthusiasm around a topic or convey a message. A webinar is often seen by your audience as an event or place to get useful content rather than an advertisement, which makes it more appealing. The strength of a webinar is not only in lead generation but its scalability and cost-effectiveness.…

You can’t send an email campaign without…

Sending emails for businesses can be super stressful. The Sale is about to start, an urgent announcement needs to reach customers, the business needs to match a competitor’s offer. The reasons why it can be difficult are nearly endless, but, and this is a big ‘but!’ – no email campaign can be sent by an email service provider without a few key things. If this list is not met exactly, and every time, the email is just not going to go out. It is impossible. The bare minimum needed to send an email campaign HTML email Text version of the email The links for the email The subject line Sending instructions Preview list The email database Now that’s the absolute…