In the old school days it used to be you’d measure an email campaign’s worth by the number of opens it produced, and the number of clicks to drive traffic to your website. But in these more challenging days, with the open metric being horribly skewed by Apple’s MPP among others, are just clicks enough […]

Subject Line Analysis Tool In some ways, a subject line can be the most important part of your email. If you don’t entice people to open your email, then they won’t click through to your website, which is pretty much the point of an email marketing campaign! It can sometimes be tricky though to come […]

Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched. It contains a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a […]

If you ever want to know the breakdown of domains for a list of emails without the rigmarole of having to import them into a database first, then here is a simple but handy JavaScript tool to do just that (which means you don’t need any special software to use it – any web browser […]

MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of their emails and the transition it has gone […]

To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes to create them. Keep things simple People can […]

Welcome to the latest instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the outdoor gear shop, REI. You can see the full email here. First Impressions My first impressions of this email were mixed. Overall, I liked the look and feel of […]

Big Data is definitely in vogue at the moment with companies looking to find ways to improve sales and operational efficiency through analysing huge volumes of data searching for industry and commercial patterns. Whilst the expense of such an endeavour may be a little off-putting for some smaller companies, this doesn’t mean you should forget […]

Welcome to the fifth instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the world famous Campbell Soup. You can see the full email here. First Impressions My first impressions of this email were very positive. I’m a big fan of the very […]

Welcome to the fourth instalment of my email analysis series! For this weeks review, I’ve picked out an email which landed in my inbox from UK retailer Truprint. You can see the full email here. First Impressions My first impressions of this email was that it was crazy! It breaks a lot of design “norms”, […]