Counting domains the easy way

If you ever want to know the breakdown of domains for a list of emails without the rigmarole of having to import them into a database first, then here is a simple but handy JavaScript tool to do just that (which means you don’t need any special software to use it – any web browser should do the trick). Step 1: Create your input form First create your form which will have a textarea to input the list of emails, an input for the number of domains you want to output, a run button and a reset button. <form name=”form1″> <table> <tr> <td><h3>Input Emails:</h3> <fieldset> <textarea rows=”30″ cols=”40″ name = “TextAreaInput”></textarea> </fieldset>   <fieldset> <strong>No. Domains to Count:</strong> <input type…

how MINI changed their emails

How MINI have changed their emails during a rebrand

MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of their emails and the transition it has gone through in design over the last six months. The Rebrand The overarching change has been the rebrand, which seems to have moved on from the previous, bold, in-your-face, young and fun vibe to something a little more grown-up. I also know that, where all of the previous emails tended to fit the same format and layout, the new ones vary in style. They have developed…

Use concise email design to improve campaign results

To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes to create them. Keep things simple People can easily be paralysed by choice. It’s easy to be quickly overwhelmed with possible options. The process of incrementally introducing information or options has been something the web has done well for decades now. You don’t need to show every colour shoe in your email. Sell some shoes first, get the person to visit your store and only then should concise email design slowly, incrementally offer…

Big Data is great but don’t forget about the small data as well

Big Data is definitely in vogue at the moment with companies looking to find ways to improve sales and operational efficiency through analysing huge volumes of data searching for industry and commercial patterns. Whilst the expense of such an endeavour may be a little off-putting for some smaller companies, this doesn’t mean you should forget about the potential in your own data and those nuggets of insight you can glean from in-house analysis by getting caught up in the Big Data wave. Understanding your own customer behaviour is a great way to figure out where your customers are most likely to become disengaged (or disappear entirely) allowing you to target them more effectively to see if you can encourage them…

Email Analysis: Campbell’s Kitchen

Welcome to the fifth instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the world famous Campbell Soup. You can see the full email here. First Impressions My first impressions of this email were very positive. I’m a big fan of the very understated design, using colours fantastically well to emphasise different areas of the email. I also love how they have used colours to clearly define different sections of the email. It also gets bonus points for being mobile optimised, adapting well to smaller devices. Layer by layer email analysis Now let’s break the email down section by section. Header The email starts fairly standardly with the…

Email Analysis: Manchester City FC

Welcome to the third instalment of my email analysis series! For this weeks review, I’ve picked out an email which was suggested on Twitter by Chris Goldson for analysis; a Manchester City post-match email. You can see the full email here. First Impressions My first impressions of this email were a mixed bag. Although the email uses some design techniques I’d consider a little out-dated such as borders around images and a gradient behind the navigation, the overall design looks nice. The email has a lot of plain text, rather than text as images and features a variety of different layout elements to form a post-match report. I’m also glad to report it is optimised for mobile devices! Layer by…

Email Analysis: Homebase

Welcome to the second instalment of my email analysis series! For this weeks review, I’ve picked out a Homebase email from my inbox. To view the full email click here. First Impressions My first impressions of this email were very good. I enjoy the Homebase colour scheme, the contrast of the orange and green works well for me. The email has a lot of plain text, rather than text as images and features a variety of different layout elements. I’m also glad to report it is optimised for mobile devices! Layer by Layer Now lets break the email down section-by-section. Header The header follows the usual pattern of having a View in browser link in the top right. It then…

Email analysis: Virgin trains

Welcome to the first of my upcoming series in which I’ll be analysing various emails I receive. Seeing what they’re doing well, what they’re doing poorly, and what I would change. This email analysis will primarily be from a design and code basis, rather than on a strategic level. We’re going to kick off the series by analysing this email I received from Virgin Trains. To see the full email, click here. First Impressions My first impressions of this email were very positive; I enjoy the colour scheme with the contrast between the reds and whites, the modular email design does a great job at splitting up the content in a readable fashion, and I was very glad to see…