It’s a question that comes across our desk almost weekly, “When should we send out the email, when is the best time?” – The answer as with so much in email marketing is… “it depends”. Working out when you should send an email is really unique not only to the company sending it but even […]

Emails are an underestimated communication platform. In most situations, they could be even more efficient than phone calls and they are well adopted by businesses as a communication channel. There is no better way to attract new customers than through email marketing. Good emails should be concise and straight to the point. They should have […]

As a fresh media graduate looking to make a start in my career, I did not expect to join the email development industry. I was familiar with web development, but had little knowledge of how an email developer works. Joining this new and unfamiliar industry was a challenge, there was a lot of information to […]

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they […]

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks. Everyone had a day one someday. Being able to read, write and understand HTML is a […]

Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible the prospect of drawing up an email marketing strategy, budget, resource and […]

Email marketers know the best distribution lists you can have are the ones grown organically. A major source is via sign-up forms on your website. This means you can be certain that that person really wants to sign up…right? You might also have forms to capture such things as contact or blog comments to help […]

We all have an email strategy, whether it be sending regular newsletters or sales offers or more sophisticated automation programs catering for a range of content, personalisation and triggers. The digital world is fast moving and always changing, so a regular review of how you’re using emails to communicate with your customers and subscribers can […]

Starting out with email marketing for small businesses can seem like an impossible task. You have to make time to create content, you need to update your list of subscribing customers and many other tasks. All these tasks take time out of your work day. Marketing with email can also seem like a legal minefield […]

There’s a fine line between connecting with your users based upon their email/website activity and inadvertently stalking them. The number one rule when trying to deliver relevant content to your users is “do not come across as Big Brother in an Orwellian dystopia” – people just don’t seem to like having their privacy invaded for […]