It’s a question that comes across our desk almost weekly, “When should we send out the email, when is the best time?” – The answer as with so much in email marketing is… “it depends”. Working out when you should send an email is really unique not only to the company sending it but even […]

Communication. That’s what email is all about. The same is true whether you’re using it to apply for a job, or to seek help from customer services… or to market your product to thousands of customers. Marketing emails typically go to lots of different people using lots of different devices. Your objective is to convey […]

Unless you’ve been living on a remote island somewhere you’ll know that on September 20th Apple’s iOS 15 update was launched. It contains a feature call Mail Privacy Protection (MPP) which – amongst other things – will eliminate the ability to accurately track email open rates. For the uninitiated, email opens are recorded using a […]

It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has coded email for over 15 years I promise you it is not as hard as it looks. Everyone had a day one someday. Being able to read, write and understand HTML is a […]

Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible the prospect of drawing up an email marketing strategy, budget, resource and […]

Email marketers know the best distribution lists you can have are the ones grown organically. A major source is via sign-up forms on your website. This means you can be certain that that person really wants to sign up…right? You might also have forms to capture such things as contact or blog comments to help […]

James reads his emails on the slick new iPhone. Sarah uses Gmail and loves her ageing Android too much to say goodbye. Bob’s at work, using Outlook on a desktop PC. We’re about to send all of them a message. And we know it’s going to look fantastic. Not just for these individuals but on […]

Make better use of a Preference Centre Building more complete customer profiles not only helps your business but allows you to send emails to your customers relevant to their needs. By continually adding to each customer’s profile you not only learn about them but you’re better able satisfy their wants. One of the best ways […]

Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look presentable when stripped of their images? Let’s rule out some […]

As email marketers, we all know it’s the channel that gives the best ROI and the emails which get the best open rates are ones sent after the transaction is complete. These include automated order confirmations and delivery notifications so it’s important to get right them right. Tinder culture In a world where retailers are […]