Sender best practices

In February, the M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group) released version 3.0 of their “Sender Best Common Practices”, the first time this document has been updated since 2011. This document is primarily aimed at delivery and compliance professionals at ESPs (Email Service Providers), but there’s a lot of important information and guidelines which I hope to summarise here for a broader audience looking to improve their email marketing practices. Who? The M3AAWG is a consortium founded in 2004 to bring the messaging community together to fight against abuse of the various messaging platforms, specifically things like spam, malware, bots and denial of service attacks. The group’s leaders and members represent some of the largest network providers (Comcast, Time…

It's a trap!

Spamtraps: What are they and how to deal with them

Spamtraps have been a part of email marketing for some time now and they’re not going away. Like a virus, if untreated, it can kill your email marketing in no time. So what are they? How do you get them? And what can be done about them? What are spamtraps? Spamtraps are email addresses which are monitored but not used. Any email sent to these addresses is considered to be spam as these addresses should not receive any email. They can be old email addresses which have been dormant for years, email addresses specifically setup to catch spammers (also know as honey pots) or addresses commonly used when people signup for things without wanting to give away their real details,…

SPAMMER FINED – JOHN LEWIS

In a move that sky news are saying could set precedent here in the UK , major retailer, John Lewis, has been called a SPAMMER and fined by a county court judge for sending unsolicited email contrary to the electronic communications and privacy directive of 2003. Roddy Mansfield who happens to be a producer for sky news has successfully taken direct action against John Lewis in the county court system and won. The arguments that Mr Mansfield registered his details with John Lewis and had the opportunity to untick the box and also that by browsing their website he had entered into negotiation with the company and they were only sending him goods and services that he could reasonably expect…