A good design has high conversion rates and is easy to use. It meets business goals while it is pleasing for people who receive it. Creating content that can facilitate a good design can be difficult though. Here is a list of marketing tips that will allow you to create great content that will make […]

So, did you arrive at this blog because of the gimmicky link in our email? Or because you searched for gimmicks in email and google sent you here? Let us know in the comments section below. The question going round the display block offices every time a new gimmick comes out or someone uses some […]

It’s no secret that people these days are having email marketing thrown at them from all over the place. It’s also no secret that email marketing does work. But it can always work better. With so much consumer email being sent it’s very important to stand out from the crowd. In this post, I’ll go […]

If at first you don’t succeed…Resend! Marketers have an edge when it comes to email vs. traditional channels: They know who did or didn’t open the first email, and they can act accordingly by sending more email. Sending more email? When everyone is fearful of over sending? Yes! Send more email! Although every marketer has […]

I was recently a keynote speaker at a European email summit in Amsterdam and was asked to talk about “Cutting edge email design”. Whilst researching emails for this event it struck me that one man’s junk can be another man’s treasure. The reason I say this is because it depends on your role or skill […]

Having the right tools for the job is essential. Luckily we live in an era when there are more tools than ever to help us build and test the emails we work on every day. Like with so many other things opinions on software are subjective, so my preferences don’t necessarily align with some of […]