People often like to assess the success or failure of things purely on numbers. It’s easy to quantify, it’s easier to make decisions, it’s easier to make a payment for something if you can see its value. We all see the world like this, fooling ourselves in some cases, thinking price equates to quality when […]

You can usually tell if an email has been well designed as it lands in your inbox. If the designer and coder has done their job well you will immediately be aware of a few things. The email is legible without the use of images. The text content is actual text and not hidden within […]

The obvious answer is “mainly on a smartphone” and the second answer is “very quickly and often not at all” and this presents a range of challenges. The good news is that, if you get it right, it also presents opportunities. First impressions have always been important, we all make initial judgments on things we […]

Your users. Having a good understanding of who your subscribers are and knowing what types of devices they use is obviously the most important thing. You should not only understand who your users are but consider whether they have the latest devices or possibly only read emails on the desktop. Most email broadcasting platforms these […]

I recently watched a YouTube video titled “5 ways to annoy a millennial through email marketing” the video is embedded below but please don’t watch the pretty pictures before finishing the blog, I promise I make some valid points. My first valid points is millennials, you’re nothing special, these 5 things annoy EVERYONE! Point 1. […]

Some of you will have spotted a trial of a grid-style (almost Pinterest-like) visual inbox for the Promotions tab in Gmail. The Promotions tab (where all marketing emails now generally end up) now displays thumbnails allowing users to see elements of your marketing emails. As a trial, Google needs to determine its success prior to […]

Anytime and anywhere Everywhere you look people are engrossed in smartphones and tablets – public transport, coffee shops, parks and open spaces – even walking down the street. We use them over lunch, we use them to compare prices whilst out shopping, we use them whilst at home watching TV – where a massive 81% […]

There is an art and a science to making your landing page stand out from the crowd. It is imperative that you do something to capture your audience and ultimately make them follow the call to action that you have established. It is so much more cost effective to capture and engage your target market […]

In this day and age all email should be designed with mobile in mind. Over half of all emails are read on a mobile or tablet. 80% of emails are deleted especially if they don’t load. That’s the equivalent of 40% of your whole database and 40% of your potential revenue or white paper downloads, […]