We all know how important it is to make a good first impression – especially when we’ve spent time and effort to look good in front of those we want to attract! So how do you do that with emails? Building an email database is about more than building a data capture form on your […]

As email marketers, it’s easy to become trapped in the focus of what our company is doing and how best to reach people we want to sell our products and services to. But it’s important to hop over the fence now and then and try and understand how people shop now. I read recently that, […]

With 60% of emails being opened on mobile devices, we all want as many people as possible to tap links and visit our websites. So, what can you do to encourage people to get tapping? Email design is key and should be all about clear communication. Your message should be both precise and concise in […]

Your users Having a good understanding of who your subscribers are and knowing what types of devices they use is obviously the most important thing. You should not only understand who your users are but consider whether they have the latest devices or possibly only read emails on the desktop. Most email broadcasting platforms these […]

You can usually tell if an email has been well designed as it lands in your inbox. If the designer and coder has done their job well you will immediately be aware of a few things. The email is legible without the use of images. The text content is actual text and not hidden within […]

The obvious answer is “mainly on a smartphone” and the second answer is “very quickly and often not at all” and this presents a range of challenges. The good news is that, if you get it right, it also presents opportunities. First impressions have always been important, we all make initial judgments on things we […]

Your users. Having a good understanding of who your subscribers are and knowing what types of devices they use is obviously the most important thing. You should not only understand who your users are but consider whether they have the latest devices or possibly only read emails on the desktop. Most email broadcasting platforms these […]

In this day and age all email should be designed with mobile in mind. Over half of all emails are read on a mobile or tablet. 80% of emails are deleted especially if they don’t load. That’s the equivalent of 40% of your whole database and 40% of your potential revenue or white paper downloads, […]