List growth today

Target your sign up messaging for a high quality email list Great sales and marketing programs deserve a great audience both in size and quality, so it is understandable that that lists and data quality are in the top three of priorities for marketers this year. If we want to increase our email list growth, where do we look? I oftentimes refer to a running joke from the services industry. It goes something like this: Our services are : 1) Cheap, 2) Fast, and 3) high quality. Pick two. It holds a lot of truth, often those three options don’t line up together, luckily there are ways to growing your email list while retaining quality. Your strategy for promoting signups…

Testing times

When we ask email marketing folks what testing they do when sending email campaigns, the list is usually pretty short. In fact, it’s often limited to subject lines and list segmentation. Whilst segmenting your list is probably the number one type of testing you should be doing, there are many other tests you can do to get a solid understanding of how well your email marketing is doing and where there is room to improve. Start by clearly defining what you want to achieve and set benchmarks so you can keep track of where you are along the way. Typical KPIs are opens, clicks, purchases and revenue. You should also define who you want to test various elements to and…

Calls-to-action. What are they and how can I use them effectively?

What is a call-to-action? In email marketing a call-to-action (usually abbreviated as CTA) is a button, banner or some type of graphic or text meant to encourage a user to click. The action you want people to take could be anything: purchasing items to booking hotels and attending events. Calls-to-action are common place not only in email marketing but on websites, ebooks and even at the end of blog posts. Email newsletters should have some sort of call-to-action, a response you want readers to complete. But how do you encourage users to act? How do you create an effective call-to-action? Here are a few quick, essential tips for creating a quality CTA. Striking design For a reader to click on…

To Pop Up or Pop Under, That Is The Question!

A recent debate on an email list for serious email marketers I hang around on prompted me to think and then assess these two options when trying to capture data from site visitors; whether you are better to serve someone a pop-up on arrival or a pop-under when they leave (or even a downstream pop up), so there is a form sitting in the middle of their screen. The conclusion I came to was none of the above. We talk a lot about brand and the online reputation that your brand has and I can only equate the use of pop-ups, pop-unders or downstream pop-ups to the “do you want fries with that” saying of the fast food outlets. It…

Quick Tip Guide: 5 Basic Tips to a good landing page

There is an art and a science to making your landing page stand out from the crowd. It is imperative that you do something to capture your audience and ultimately make them follow the call to action that you have established. It is so much more cost effective to capture and engage your target market time and again that it is to buy them with SEO, Banner Ads, PPC or any other paid for advertising. Your brilliantly designed landing page can have all the results that these marketing tactics can do and more. Here are our 5 basic tips to designing a good landing page: Headline It You used to have just two seconds to make a good first impression…