super charge your data

Maximising your data to its full potential

So, you’ve built up a substantial mailing list from newsletter signups or customers, and you regularly send out your emails to them. Job done? Not even close. The next step is to evaluate if you are maximising the full potential of your database, and if not, consider factoring this into your future email marketing strategies. Ensure your database is clean There are a few things to consider in ensuring your data is clean, and you’ll want to whip your database into shape before setting your sights on any further marketing escapades. One place to start is that people can make mistakes when manually entering email addresses, so you can run a process on the data to clean up any typos.…

Make a marketing form in three easy steps

HTML forms are a great way to collect information online and then store it in a database for future use. For the technically minded you can set a form up on a website / webpage and then, through some server-side scripting, e.g. PHP, save the captured information in a database and do with it what you will. At the same time as storing the information you can also trigger events, such as sending a confirmation or welcome email. But what about those that may not have the technical or time resources for such a web development project? Well, our emailing platform has the perfect solution – an in-built Form tool that can implement either a sign-up form or an opt-out…

Basket Abandonment

I have lost count of the number of times I have spoken to email marketing managers who  have said something along the lines of…”I’m not sure we should be sending basket abandonment emails, it feels a bit big brother to me” and the look of horror when I suggest not only should they be doing them but where possible, they should be sending browse abandonment emails as well. If you are a traditional retailer and someone walks into one of your outlets and picks up and looks at the same item say 3 or 4 times then you would expect your sales staff to engage them in a conversation about the product and attempt to sell it to them. Well,…