As email marketers, we all know it’s the channel that gives the best ROI and the emails which get the best open rates are ones sent after the transaction is complete. These include automated order confirmations and delivery notifications so it’s important to get right them right. Tinder culture In a world where retailers are a click away from a competitor, it’s tempting to keep jumping to the next option in the hope you’ll find a better deal. Most customers now have the attention span of around eight seconds so making sure you deliver them the right content immediately is critical to reduce distractions from a myriad of online things they can do. Today’s promotional environment has made shoppers highly…