Email Marketing Strategy Blog

Planning and implementing your email marketing strategy…part 2

Following on from last week’s blog I am taking a look at how you go about implementing some of the ideas mentioned and try and flesh out the opportunities afforded by the medium of email marketing. List Growth How do you go about growing your list? You can do this in many different ways, each one having their own level of effectiveness. The standard tools available are: Newsletter Sign Ups: Have a clear and obvious way of letting people sign up for emails, hiding your newsletter sign up at the bottom of the contact page is almost apologetic. You’ve paid for the eyeballs, now try and capture them. Place the sign up somewhere obvious. Also, look at using downstream popups…

Get back to the top of the pile

Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip down to the bottom of the pile under a deluge of emails if yours isn’t spotted right away, but there is no reason to leave it there. Why not have a second bite of the cherry and simply resend to anyone that hasn’t opened the email? As the old adage goes, if at first you don’t succeed… Aren’t I just doubling the work? With so many email platforms geared towards automation these days, it should actually require very little work on your end to set up a resend. A duplicate of your template with a shiny new subject line and…

Email Marketing Automation or the Emperor’s new clothes?

I’ve avoided writing about marketing automation for a while now because, if I think about it too much, it is just “The Emperor’s New Clothes”. Don’t misinterpret that statement as me saying I don’t think it is a wonderful tool in the eMarketers arsenal or that you shouldn’t be doing it – it’s just that I think it’s the same thing it was 15 years ago. As email marketers, or as I like to call us now ‘marketing automatons’, we have packaged it in a much more user friendly and functional way, making it possible for the time strapped eMarketer to implement the ideas and plans that they have long since held. Using email marketing automation to positively engage your…