It’s a right treat!

Our CEO, Mike Parry, is always saying, “EVERYTHING starts with the data, the creative, the content, the timing, the delivery is all secondary, you’re email is only going to be successful if you have great data.” So, in this Halloween infographic we look at the statistics around decaying data and how you can improve your data quality.  

Bounce back from typos

In the world of email marketing you want your newsletters and offers to reach as many people as possible, but the sad fact is people often suffer inexplicably from fat fingers and as a result your database may well be riddled with annoying, yet easy to fix typos. By creating and running an “email hygiene” procedure on email addresses you can easily repair a number of these typos which include such things as accidentally hitting “,” instead of “.” or typing “co.ku” instead of “co.uk” and a whole assortment of other crazy mistakes. Looking across a spectrum of clients we estimate around 0.5%-1% of emails can potentially be fixed by employing such a procedure. Now, this may not sound like…

Fewer email duplicates equals less alienation

Looking after your data is crucial to maintaining a healthy relationship with your users. For example, bombarding them on a daily basis is likely to alienate them, lead to an increase in unsubscribes and produce more complaints all potentially damaging your reputation in the long run. One example where this may be tricky to manage is for agencies that divvy out their data from the same pool to lots of different clients. Clients don’t care about other clients, they just want their campaigns to go ASAP. So, for a situation such as this one thing you can do is be proactive with your scheduling to try to ensure that users will receive emails as many days apart as possible to…

It's a trap!

Spamtraps: What are they and how to deal with them

Spamtraps have been a part of email marketing for some time now and they’re not going away. Like a virus, if untreated, it can kill your email marketing in no time. So what are they? How do you get them? And what can be done about them? What are spamtraps? Spamtraps are email addresses which are monitored but not used. Any email sent to these addresses is considered to be spam as these addresses should not receive any email. They can be old email addresses which have been dormant for years, email addresses specifically setup to catch spammers (also know as honey pots) or addresses commonly used when people signup for things without wanting to give away their real details,…