Author: Josh Green

With his superior design skills and intuitive understanding of how people actually interact online, Josh creates the emails and web sites that clients want - even before they knew what they wanted! Josh likes HTML, CSS and beer.



Use concise email design to improve campaign results

To improve the effectiveness of your emails it is important to not overwhelm users with choice and to not include any content with duplicate links. This concise approach to email design will not only improve the results of your campaigns but also reduce the time it takes to create them. Keep things simple People can easily be paralysed by choice. It’s easy to be quickly overwhelmed with possible options. The process of incrementally introducing information or options has been something the web has done well for decades now. You don’t need to show every colour shoe in your email. Sell some shoes first, get the person to visit your store and only then should concise email design slowly, incrementally offer…

Email Analysis: Campbell’s Kitchen

Welcome to the fifth instalment of my email analysis series! For this week’s review, I’ve picked out an email which landed in my inbox from the world famous Campbell Soup. You can see the full email here. First Impressions My first impressions of this email were very positive. I’m a big fan of the very understated design, using colours fantastically well to emphasise different areas of the email. I also love how they have used colours to clearly define different sections of the email. It also gets bonus points for being mobile optimised, adapting well to smaller devices. Layer by layer email analysis Now let’s break the email down section by section. Header The email starts fairly standardly with the…

The Email Marketing Basics

Setting up an email can be daunting for first time email marketeers and there are many things even am experienced marketeer can forget. In this infographic I try to cover some of the most important points of setting up an email campaign. Email campaign creation can take some time for people new to email marketing and there are many things you might need to remember as you create an email campaign. When first planning a campaign it is important to question your motive for sending a campaign and thinking about who is going to be receiving it. When designing an email it’s important to make it visually appealing and easy to understand. If someone else is going to code or…

Email Analysis: Manchester City FC

Welcome to the third instalment of my email analysis series! For this weeks review, I’ve picked out an email which was suggested on Twitter by Chris Goldson for analysis; a Manchester City post-match email. You can see the full email here. First Impressions My first impressions of this email were a mixed bag. Although the email uses some design techniques I’d consider a little out-dated such as borders around images and a gradient behind the navigation, the overall design looks nice. The email has a lot of plain text, rather than text as images and features a variety of different layout elements to form a post-match report. I’m also glad to report it is optimised for mobile devices! Layer by…

Help your email designer help you

A good design has high conversion rates and is easy to use. It meets business goals while it is pleasing for people who receive it. Creating content that can facilitate a good design can be difficult though. Here is a list of marketing tips that will allow you to create great content that will make it easy to design for, but more importantly get you those conversions. Here is a great article that details how a company improved conversions by matching email strategy with mobile strategy and also how improved design and design practices like mobile optimisation improved their conversion rate. Offers aren’t everything Strong offers are obviously important but if that is all you’re saying users will get bored…

Some of the best apps for building HTML emails

Having the right tools for the job is essential. Luckily we live in an era when there are more tools than ever to help us build and test the emails we work on every day. Like with so many other things opinions on software are subjective, so my preferences don’t necessarily align with some of my colleagues, but here’s a look at apps I could never leave home without. Windows users, apologies in advance, there’s a very strong Mac bias to this blog. BBEdit Price: $49.99 Download trial When I first switched to Mac, I struggled to find a worthy replacement to my then default text editor TextPad. After months of working my way through all the available options I…