Prefer your customers stay? Try a preference centre.

Preference Centres If GDPR is any indication, we live in a time in email marketing where consumers want to feel more in control, and what better way than to tailor-make what information you send them per their specifications. This is where preference centres are ideal – rather than simply opting out from all communications, you can let them hand pick what they want, to both eliminate the feeling of receiving unwanted emails and hopefully inspire greater loyalty with your brand. To give you some idea of the benefits, these are the results from two of our different preference centres: Client Total Preferences Selected Total Unsubscribed Preferences (%) A 43,787 364,073 10.74 B 20,258 299,740 6.33 As you can see, you…

Dynamic coding for smarter and more efficient templates

Dynamic code in templates can save a lot of time for a lot of different scenarios. Not only will you not have to go through your data with a fine toothcomb to fix things to fit your template requirements, you may also only have to make one template rather than multiple ones, saving significantly on development time and resources. Here are just some of the solutions our platform can offer to really help save time and effort when it comes to perfecting your templates: Personalisation using titles, first names and last names One very common issue you may find, is you want to use personalisation in your email, be it a salutation or in the subject line, but you have…

Counting domains the easy way

If you ever want to know the breakdown of domains for a list of emails without the rigmarole of having to import them into a database first, then here is a simple but handy JavaScript tool to do just that (which means you don’t need any special software to use it – any web browser should do the trick). Step 1: Create your input form First create your form which will have a textarea to input the list of emails, an input for the number of domains you want to output, a run button and a reset button. <form name=”form1″> <table> <tr> <td><h3>Input Emails:</h3> <fieldset> <textarea rows=”30″ cols=”40″ name = “TextAreaInput”></textarea> </fieldset>   <fieldset> <strong>No. Domains to Count:</strong> <input type…