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Tag: google ads

  • Gmail changes the game for email (again!)

    Some of you will have spotted a trial of a grid-style (almost Pinterest-like) visual inbox for the Promotions tab in Gmail. The Promotions tab (where all marketing emails now generally end up) now displays thumbnails allowing users to see elements of your marketing emails. As a trial, Google needs to determine its success prior to […]

    Tony Macpherson

    Email marketing
    Tony Macpherson
    March 28, 2014

  • Quick Tip Guide: 5 Basic Tips to a good landing page

    There is an art and a science to making your landing page stand out from the crowd. It is imperative that you do something to capture your audience and ultimately make them follow the call to action that you have established. It is so much more cost effective to capture and engage your target market […]

    Landing Pages
    Josh Green
    February 21, 2014

  • Size Matters – and 4 Other Ways to Improve Mobile Email Marketing

    In this day and age all email should be designed with mobile in mind. Over half of all emails are read on a mobile or tablet. 80% of emails are deleted especially if they don’t load. That’s the equivalent of 40% of your whole database and 40% of your potential revenue or white paper downloads, […]

    Email marketing
    Mike Parry
    February 19, 2014

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