Some of you will have spotted a trial of a grid-style (almost Pinterest-like) visual inbox for the Promotions tab in Gmail. The Promotions tab (where all marketing emails now generally end up) now displays thumbnails allowing users to see elements of your marketing emails. As a trial, Google needs to determine its success prior to a full roll-out and this success looks like it will be based around ad revenues as the first image is actually an ad, not an email (as is the existing differently coloured first listing in the current Promotions tab format). The appearance of the ad in the grid format is more subtle than the current listing format and will be contextual based on the emails…
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Quick Tip Guide: 5 Basic Tips to a good landing page
There is an art and a science to making your landing page stand out from the crowd. It is imperative that you do something to capture your audience and ultimately make them follow the call to action that you have established. It is so much more cost effective to capture and engage your target market time and again that it is to buy them with SEO, Banner Ads, PPC or any other paid for advertising. Your brilliantly designed landing page can have all the results that these marketing tactics can do and more. Here are our 5 basic tips to designing a good landing page: Headline It You used to have just two seconds to make a good first impression…
Size Matters – and 4 Other Ways to Improve Mobile Email Marketing
In this day and age all email should be designed with mobile in mind. Over half of all emails are read on a mobile or tablet. 80% of emails are deleted especially if they don’t load. That’s the equivalent of 40% of your whole database and 40% of your potential revenue or white paper downloads, event registrations or survey participants getting lost. Your mobile email marketing design should be instantly recognizable and reflect your brand and consistency is crucial. Having a strong set of Brand Guidelines can really make a difference in creating eye-catching, content rich emails with a purpose and positive results. Here are our 5 quick tips to make sure you are heading in the right direction: SIZE…