Email Marketing Trends for 2021

It will be no surprise that customer behaviour has changed over the last year due to the pandemic and this is no different for email marketing. The way in which customers now receive, view and interact with emails has shuffled due to customers having more time at home, and a bigger perspective of what they want to be spending their valuable time on. Companies must therefore play close attention to their customers, analyse their email behaviour and observe their natural buying behaviour for which they can then use email to generate conversions.  The increase in internet traffic over the past year saw a significant increase in email open rates but a fall in click-through rates due to the sensitivity of…

The Future of Email Marketing

“Is email dead” I hear you ask? Certainly not! Statistics say, email is here to stay, and as we marked 40 years of email marketing in 2018, the future still looks bright. Below, we discuss some of the up and coming trends that will keep email in the running for the most widely used form of marketing communication among most companies. Highly anticipated trends for the future include interactivity, personalisation and content. The hottest topic of all though, Artificial Intelligence. Interactivity One trend that has remained, is that of ‘Interactivity’. One way to be truly engaged with your customers is to have an interactive element to your marketing emails that allows a two-way street of communication. For example, the opportunity…

Expanding our development horizons

As with most emailing platforms today, automation has become a crucial element for timely, smarter marketing capabilities. Our platform has its own powerful automation suite in the form of workflows which can allow you to do all manner of clever things with your marketing from sending a series of triggered emails based upon user behaviour to notifying yourself when an event happens, e.g. someone clicks on an important link. This is all good and well, but what if you have development requirements to connect to all this using another application? Well, thankfully our system is now set up on the rather handy Zapier (which if you are unfamiliar with is basically an online suite of third party apps, e.g. Salesforce,…