In February, the M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group) released version 3.0 of their “Sender Best Common Practices”, the first time this document has been updated since 2011. This document is primarily aimed at delivery and compliance professionals at ESPs (Email Service Providers), but there’s a lot of important information and guidelines which […]

Looking after your data is crucial to maintaining a healthy relationship with your users. For example, bombarding them on a daily basis is likely to alienate them, lead to an increase in unsubscribes and produce more complaints all potentially damaging your reputation in the long run. One example where this may be tricky to manage […]

Have you ever been in a meeting or been that person in the meeting telling everyone it’s great, email open rates have gone up. Now it is true that if you can get “real opens” up then the rest of your metrics will hold true and that is a good thing but the proliferation of […]