Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip down to the bottom of the pile under a deluge of emails if yours isn’t spotted right away, but there is no reason to leave it there. Why not have a second bite of the […]

Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective than Facebook or Twitter. This […]

The talk is all about marketing automation nowadays. On a group of email geeks, or leading email proponents, depending on your view that I hang out in called Only Influencers the question was asked this week; are email blasts dead? This led to an interesting debate which, to my mind, completely debunked the myth which […]