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Tag: automation

  • Get back to the top of the pile

    Emails come in thick and fast these days, with companies competing fiercely for people’s attention. It’s so easy to slip down to the bottom of the pile under a deluge of emails if yours isn’t spotted right away, but there is no reason to leave it there. Why not have a second bite of the […]

    Mel Jewell

    Data
    Mel Jewell
    December 19, 2018

  • How retail should use email marketing

    Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective than Facebook or Twitter. This […]

    Email marketing
    Josh Green
    August 9, 2016

  • Email blasts are dead…

    The talk is all about marketing automation nowadays. On a group of email geeks, or leading email proponents, depending on your view that I hang out in called Only Influencers the question was asked this week; are email blasts dead? This led to an interesting debate which, to my mind, completely debunked the myth which […]

    Email marketing
    Mike Parry
    November 7, 2014

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