Optimising or responsive email for mobile means more than making them mobile friendly. There is a range of possibilities to make your email win big on the small screen. One element that deserves extra attention in any superior mobile email is the navigation bar. In my previous article I went into the popular design patterns […]

I think we all agree that people look at their phones a lot, I think we all agree that they are looking at your emails on their phones, the numbers are compelling and all retailers are seeing in excess of 50% of their opens on devices, most b2b’ers are seeing 30% plus, the jury are […]

Your users. Having a good understanding of who your subscribers are and knowing what types of devices they use is obviously the most important thing. You should not only understand who your users are but consider whether they have the latest devices or possibly only read emails on the desktop. Most email broadcasting platforms these […]