There are two broad categories that are used to classify the many causes of email bounces. These are hard-bounced emails for unrecoverable failures and soft-bounced emails for sporadic, transient, or reputational problems. Creating and maintaining your sender reputation won’t happen overnight, just as it won’t happen when you expand your list. The effectiveness of your […]

In the second of this two part series on email reporting (the first can be found here) I am going to look at delivery reporting, what it means and how it affects your email campaigns. Delivery reporting – what is it and how can you use it to improve your list health (which ultimately improves […]

These days there are many reports that you can get on your email campaigns – from sent, opens, clicks, bounces and unsubscribes, to the more obscure delivery reports like SPF/DKIM authentication, data cleansing and feedback loop complaints. In part one of a two part series, I am taking a look at some of the types […]