It’s a question that comes across our desk almost weekly, “When should we send out the email, when is the best time?” – The answer as with so much in email marketing is… “it depends”. Working out when you should send an email is really unique not only to the company sending it but even […]

Email testing is vital. Anyone who has worked in email for any length of time knows that sending an email with a mistake is not only embarrassing for you and the client but potentially a large financial risk. Terms and conditions might not be legally binding or worse, you might even lose the client. As […]