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Tag: SPF

  • Email delivery minefield

    Email Delivery – practical tips for better email delivery

    Email delivery is a minefield. The rules are always changing. What’s right for Hotmail, doesn’t work for Gmail. You need SPF compliance, Sender ID, DKIM, Domain Keys and DMARC. Some people say it’s best to send from a shared IP pool, some that it’s best to have your own IP. The goal posts keep moving […]

    Mike Parry

    Email delivery
    Mike Parry
    June 10, 2014

  • Why you should care about DMARC

    This may be the most boring blog you read but it is important and although it is a little tech-heavy, persevere, it will pay off! What is DMARC and why should you care? Let me start by explaining what DMARC is and then how it works. DMARC stands for ‘Domain-based Message Authentication, Reporting and Conformance’ […]

    Email marketing
    Mike Parry
    April 9, 2014

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