It's a trap!

Spamtraps: What are they and how to deal with them

Spamtraps have been a part of email marketing for some time now and they’re not going away. Like a virus, if untreated, it can kill your email marketing in no time. So what are they? How do you get them? And what can be done about them? What are spamtraps? Spamtraps are email addresses which are monitored but not used. Any email sent to these addresses is considered to be spam as these addresses should not receive any email. They can be old email addresses which have been dormant for years, email addresses specifically setup to catch spammers (also know as honey pots) or addresses commonly used when people signup for things without wanting to give away their real details,…