I’ve avoided writing about marketing automation for a while now because, if I think about it too much, it is just “The Emperor’s New Clothes”. Don’t misinterpret that statement as me saying I don’t think it is a wonderful tool in the eMarketers arsenal or that you shouldn’t be doing it – it’s just that […]

How Drip Marketing works over time Drip Campaigns are a tactical subset of Marketing Automation. They work to increase loyalty, turn prospects into customers and strengthen your brand and engagement. In contrary to an event triggered mail that can be just a single sense and respond message, drip campaigns always are series of emails deployed […]