Illustration representing data converted to imagery

AeSTATic value: 5 ways to turn your info into imagery

People like stats. People like numbers. How many points have you earned? What was your total number of steps walked last week? Was your screentime up or down? Personalised, bite-sized snippets of information are well-suited to the transient nature of email. Rambling walls of text (like this article) are not. But you know what’s even better than straight-up figures? Those figures… in graphical form. A picture is more engaging, more instinctively understandable. That picture might be a bar graph or a pie chart or any other visualisation that meets your need. If you can think it, there’s probably a way to do it. Let’s take the theme of loyalty points. If your customer can see their progress – rather than…

Pictureless perfect: how to build emails which look good when images are blocked

Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look presentable when stripped of their images? Let’s rule out some ideas which don’t work before we look at those that do. Embedded images Adding images to a web page doesn’t necessarily mean linking to an external file. It’s possible to use a data URI instead and paste the image data right there in your HTML document. There are drag-and-drop online converters which can generate the data for you. Just feed them an image and they’ll…

How to create hi-res retina images for email

While the world of email might be a a few years off from implementing something like SVG images there are a few tricks you can do to ensure you have high or at least higher quality images in your emails. The technique described here works best for small images, icons, or single colour images. During the testing process I noticed that serving images even slightly larger in size did have quite a noticeable image quality improvement on the retina screen. What we can learn from this is it’s not always necessary to supply exactly the right amount of pixels for the retina screens just try and get as close as possible. For this example I’m going to make a logo…